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Analytics

Numbers that tell you what to do next

Not a wall of charts. A short answer to what sold, what is stuck, and where the money actually came from.

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app.topduka.com/analytics

Orders

Karen branch · today

New order

Revenue today

KES 48,300

+18%

Orders

37

+6

Avg. basket

KES 1,305

+4%

Low stock

3 items

Reorder

OrderStatus

#TD-4821

3 items · KES 4,250

Paid

#TD-4820

1 item · KES 1,350

Packing

#TD-4819

5 items · KES 9,800

Shipped

#TD-4818

2 items · KES 3,100

Paid

This week

Sales by day

M
T
W
T
F
S
S

Trusted by merchants in 14 countries across the continent

Kaya Ceramics Sokoni Fresh Lamu Linen Mabati Hardware Chapo & Co Nyota Pharmacy Bahari Books Tumaini Grocers Kaya Ceramics Sokoni Fresh Lamu Linen Mabati Hardware Chapo & Co Nyota Pharmacy Bahari Books Tumaini Grocers

The day in one screen

Takings, orders, average basket and stock warnings, refreshed as sales happen.

Dead stock, surfaced

See what has not moved in ninety days and what capital is tied up in it.

Channel attribution

Know whether the sale came from search, from Instagram or from someone walking past.

Trading

What sold, and what it earned you

Revenue is easy. Margin after cost, discount and delivery is the number that decides whether you keep stocking something.

  • Margin by product, category, supplier and branch
  • Discount impact tracked against volume gained
  • Hour-by-hour trading pattern to plan staffing

Gross margin

34.2%

+2.1

Best hour

17:00 – 18:00

Dead stock value

KES 41,000

Reports

Reports that leave the building

Schedule the numbers your accountant, your landlord or your investor asks for and stop rebuilding them by hand.

  • Scheduled email reports, daily, weekly or monthly
  • Export to CSV and spreadsheet-ready formats
  • Branch and staff performance side by side

Scheduled reports

3

Data retained

Full history

Export

CSV · XLSX

Frequently asked questions

Still stuck? Talk to our team — we answer in plain language, usually the same day.

How current are the numbers?
Sales and stock figures update within seconds of a transaction. Margin and channel attribution recalculate continuously through the day rather than overnight.
Can I compare branches?
Yes on Growth and Enterprise. Compare branches on revenue, margin, basket size and stock turn over any period, with staff-level breakdowns.
Can I get the raw data out?
Yes. Export any report to CSV, or use the API on Enterprise to feed your own warehouse or reporting tool.

See where the money is really coming from

Two weeks of trading is usually enough to change what you stock.

Start free trial Book a demo

Free for 14 days. No card needed. Cancel any time.